Why Podcasting is Bigger Than You Think

Recently, a company called Edison Research released some new data in a study called Share Of Ear. Edison basically keeps tabs on ALL kinds of stats having to do with what people listen to: AM/FM Radio, Internet radio, Sirius, TV Music channels, music they own…you name it!

Including: Podcasts

But…according to the data, podcasting only represents 1.7% or the ear-time. Not much, right?

Well…In this short, informative 5 minute presentation, you’ll see how to correctly view the stats and realize the true potential of podcast content.

Turns out, it’s BIGGER than you think!